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Web

UC San Diego communicates to audiences in a number of ways through web and social media. These guidelines will ensure uniformity and consistency, which are critical in reinforcing our identity.

Logo

The UC San Diego logo must appear in the masthead on all campus websites. In most cases, the site name should be in the top left and the campus logo in the top right.

Web Colors

Color accessibility should always be considered when designing a website. The Web Content Accessibility Guidelines (WCAG) 2 recommends the contrast ratio (brightness between two colors) of text and its background (and vice versa) should be at least 4.5:1 to be more readable by those with visual disabilities. This contrast ratio meets Level AA requirements. It excludes large text, logotypes, and incidental elements, such as those that are not interactive. Below is a chart of all UC San Diego brand color combinations that meet this standard.

Core Colors

 
 #182B49 | PMS 2767

Aa
Aa
 
#C69214
Aa
Aa
 
#FFCD00
Aa
Aa
 
#00C6D7
Aa
Aa
 
#F3E500
Aa
Aa
 
#FC8900
Aa
Aa
 
#FFFFFF
Aa
Aa
 
#B6B1A9

 
 #00629B | PMS 3015

Aa
Aa
 
#F3E500
Aa
Aa
 
#FFFFFF

 
 #C69214 | PMS 1245

Aa
Aa
 
#182B49
Aa
Aa
 
#000000

 
 #FFCD00 | PMS 116

Aa
Aa
 
#182B49
Aa
Aa
 
#000000

Accents

 
 #00C6D7 | PMS 3115

Aa
Aa
 
#182B49
Aa
Aa
 
#000000

 
 #6E963B | PMS 7490

Aa
Aa
 
#000000

 
 #F3E500 | PMS 3945

Aa
Aa
 
#182B49
Aa
Aa
 
#00629B
Aa
Aa
 
#000000

 
 #FC8900 | PMS 144

Aa
Aa
 
#182B49
Aa
Aa
 
#000000

Neutrals

 
 #000000 | Black

Aa
Aa
 
#C69214
Aa
Aa
 
#FFCD00
Aa
Aa
 
#00C6D7
Aa
Aa
 
#6E963B
Aa
Aa
 
#F3E500
Aa
Aa
 
#FC8900
Aa
Aa
 
#B6B1A9
Aa
Aa
 
#FFFFFF

 
 #747678 | PMS Cool Gray 9

Aa
Aa
 
#FFFFFF

 
 #B6B1A9 | PMS 401

Aa
Aa
 
#182B49
Aa
Aa
 
#000000

 
 #FFFFFF | White

Aa
Aa
 
#182B49
Aa
Aa
 
#00629B
Aa
Aa
 
#000000
Aa
Aa
 
#747678

Type

UC San Diego’s primary typeface, Brix Sans, is available as a webfont from MyFonts. If you are unable to purchase a license for Brix, the recommended substitute for web is Roboto. Roboto is available for free through Google. It is also the font used in the latest campus web templates provided by IT Services. A traditional webfont stack (i.e. “Helvetica Neue”, Helvetica, Arial, sans-serif) is also acceptable.

Accessibility

Comprehensive accessibility guidelines are beyond the scope of this manual. Creating web pages that are accessible to individuals with different abilities is important. Doing so is not only in accordance with the mission of UC San Diego, it is also the law. For detailed accessibility recommendations refer to UCOP Electronic Accessibility Standards and Best Practices.

Campus Content Management System (CMS)

IT Services offers a free content management tool to manage your campus website. The templates, based on the image-rich ucsd.edu site, feature an easy-to-use modular design and are fully responsive. Learn more about available templates.

campus cms example