UC San Diego Seal

The UC San Diego seal is the university’s most formal emblem, symbolizing its academic heritage and institutional significance. To preserve its meaning, the seal is reserved for select ceremonial and official occasions.

Pantone 2767

C100 M86 Y42 K42

R24 G43 B73

#182B49

Pantone 1245

C6 M35 Y99 K18

R198 G146 B20

#C69214

Use of the Seal

The UC San Diego seal is reserved for formal academic and ceremonial contexts. Approved uses include:

Official Commencement and degree conferral events and related materials (e.g., regalia, diploma covers)
Designated official ceremonies, including:
Groundbreakings and ribbon cuttings presented by the Chancellor’s Office
Events involving high-profile dignitaries, as defined by Special Events and Protocol
Chancellor's Medal Awards event
Revelle Medal Awards event

While the seal is reserved for ceremonial uses, limited exceptions may be appropriate in contexts that reflect the university’s mission and institutional identity. These include:

Health lab coats, as part of standard clinical presentation and physician onboarding
Select commemorative merchandise (e.g., diploma frames or limited-edition graduation gifts), with prior approval by Trademarks and Licensing

Prohibited Uses

General retail or promotional merchandise
Marketing, advertising, websites, or other communications collateral
Building signage

Special Requests

Use of the seal for events or materials outside of the categories listed above requires prior approval from Special Events and Protocol (for event-related uses) and/or University Communications (for marketing or communications materials).

For additional questions about use of the seal, please contact University Communications at trademarks@ucsd.edu.