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Our campus encompasses academic schools, residential colleges, administrative departments, research centers, athletics, hospitals and even an aquarium. Ensuring UC San Diego is properly represented by all of our parts creates a cohesive whole that will be recognizable and memorable for all audiences in and beyond San Diego. The simplest way to establish brand awareness is through consistent use of the UC San Diego logo on all our marketing and communications materials.

It’s imperative that the UC San Diego logo is used consistently and with emphasis on all materials, both external and internal. The information provided here is your guide for properly applying one of the university’s most important brand assets.