Video

Branded Motion Graphics Toolkit 

The Motion Graphics Toolkit is a shared library of editable video assets designed to help you create polished, brand-aligned content. Built for a range of formats and use cases, the toolkit makes it easier to bring UC San Diego’s visual identity into original video projects while streamlining production. Whether you are creating a quick social edit or a more fully produced video, the toolkit offers a flexible system for a consistent, recognizable look.

The toolkit includes a suite of branded assets to support video production from start to finish, including:

• Animated bumpers and intro and end cards
• Lower thirds
• Titles and text overlays
• Transitions
• Light leaks

Available in Adobe After Effects and .MOGRT formats, these assets can be used individually or together to create everything from simple social videos to more developed storytelling packages.

Download toolkit

Guidelines

UC San Diego communicates to audiences in a number of ways through broadcast and online video. These guidelines will ensure uniformity and consistency, which are critical in reinforcing our identity.

Logo

The UC San Diego logo must appear at the beginning and end of all campus videos. Use the closing screen to further identify your unit or division.

Type

Brix Sans is preferred and is available for purchase from www.myfonts.com. If you cannot obtain a license for Brix, Myriad or a similar sans-serif are acceptable substitutes.