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Brand Guidelines Brand Guidelines
  1. UC San Diego Brand Guidelines
  2. Visual Brand

Visual Brand

UC San Diego’s visual brand balances showcasing our location, empowering our consequential student body, representing our collective faculty and staff, and spreading our message by using color, typography, graphic elements and photography. By utilizing all of these visual elements together, UC San Diego has not only a cohesive brand but a boldly recognizable brand that will expand our reach beyond San Diego’s city limits.