Brand Tone

Our tone is the way we speak and the feelings we seek to bring out of our audiences. These tone words may be dialed up or down depending on audience or message but should be present in all communications.

COURAGEOUS

We are the bold and willing, dauntless and enterprising in our spirit of curiosity.

SINCERE

We come from a place of authenticity. We are genuine and earnest in our work.

CONSEQUENTIAL

Driven by must, we own our opportunity and responsibility to our community and the world. Our impact is real and lasting.

AGILE

Innovative and energetic, there’s a vibrancy and adaptability to our people and this place.

COLLECTIVE

We thrive on community and our ability to collaborate drives our most creative breakthroughs.