Skip to main content
Brand Guidelines Brand Guidelines
  1. UC San Diego Brand Guidelines
  2. Logos
  3. graphics

Graphics

Trident

They say good things happen in threes. Using one of UC San Diego’s most iconic symbols, King Triton’s trident, we’ve created a versatile graphic that can be used optionally as a pattern or as a three-pronged photo treatment. This graphic is not a replacement for the UC San Diego logo. Suggested treatments are shown here.

Triton Statue example of solid trident usage

ROTATING

The graphic can be rotated in 45º increments, creating movement and interest.

example of rotating trident usage

MAGNIFYING

The graphic can be cropped large or small and works best when all three stripes are visible.

example of magnifying trident usage

CONTRAST

The trident can be used as a bold color contrast or a subtle background texture.

example of contrast trident usage

PHOTO CROP

Use as a way of cropping photos.

example of using trident as a way of cropping photos
See examples of use in the "Using the Brand" section of this guide.

Library

Inspired by the underside of the landmark Geisel Library, our line art graphics can be patterned or magnified to create the desired effect. These graphics are intended as subtle background patterns, not to be used as logo art. For help applying, contact University Communications at brand@ucsd.edu.

Geisel Library
example of magnified solid library graphic

MAGNIFIED SOLID

We suggest using a magnified solid graphic for the humanistic departments and ventures: literature, theatre, sociology, sports and campus life photography, etc.

Creative • Active • Friendly • Bold

example of magnified line library graphic

MAGNIFIED LINE ART

We suggest using the magnified line art graphic for the more left-brained units: science, math, engineering, health and clinics, etc.

Technological • Structured • Formal • Sophisticated

example of solid patterned library graphic
example of patterned library graphic

PATTERNED SOLID AND LINE ART

A patterned treatment works well for high-tech subjects and can also be used in formal applications.

Technological • Formal • Sophisticated

Library Usage

The library graphic, either line art or solid, should never be used as a logo. It is used as a complementary element and should not overpower any message or photograph. Suggested treatments are shown here.

MAGNIFYING

Use only a portion of the line art and magnify.

example of library graphic magnified

ROTATING

The graphic can be rotated in 45º increments, creating movement and interest.

example of rotated library graphic

NO COMBINING

The trident and library graphics should not be used together in the same visual field.

Trident line graphic and library graphic
See examples of use in the "Using the Brand" section of this guide.