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Geisel Library

Logos & Brand Elements

Why Brand Marks Matter

The UC San Diego logo is one of the university’s most important brand assets.

The logo represents to an individual everything he or she knows and believes about our campus. It symbolizes the campus itself, the experiences one has had at UC San Diego and also the stories we tell in our marketing and communications material.

Like a signature, the logo should be placed consistently on all of our communications.

Why Brand Elements Matter

Logos are only one feature of a brand. They work in concert with messaging, color, typography, photography and other graphic elements to connect your work to the campus. No matter the medium, brand elements should work together to reflect UC San Diego's courage and spirit.

Download color palettes, graphic elements and more.