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Color Palette

UC San Diego’s surroundings provide a richness of color and character. Our color palette is inspired by the everyday sites found around campus.

While combinations of these colors are acceptable in print designs and other collateral, the campus logo must always appear in PMS 2767 and 1245 when reproduced in color (see the University Logo page).

color palette usage in photography

No two colors represent our campus better than our alma mater blue and gold. Inspired by our two primaries, we created an expanded palette suitable for print and digital applications.

View our web color accessibility chart to see accessible brand color combinations.

Core colors

 

Pantone 2767

C100 M86 Y42 K42

R24 G43 B73

#182B49

 

Pantone 3015

C100 M35 Y3 K21

R0 G98 B155

#00629B

 

Pantone 1245

C6 M35 Y99 K18

R198 G146 B20

#C69214

 

Pantone 116

C0 M14 Y100 K0

R255 G205 B0

#FFCD00


Accents

 

Pantone 3115

C70 M0 Y16 K0

R0 G198 B215

#00C6D7

 

Pantone 7490

C60 M23 Y92 K5

R110 G150 B59

#6E963B

 

Pantone 3945

C3 M0 Y90 K0

R243 G229 B0

#F3E500

 

Pantone 144

C0 M51 Y100 K0

R252 G137 B0

#FC8900


Neutrals

 

Black

C0 M0 Y0 K100

R0 G0 B0

#000000

 

Pantone Cool Gray 9

C30 M22 Y17 K57

R116 G118 B120

#747678

 

Pantone 401

C10 M11 Y17 K27

R182 G177 B169

#B6B1A9

 

Metallic Pantone 871

Use this for special/formal occasions.


Your choice of colors should always include blue. Yellow should be your first choice for a secondary color or another blue. Other colors are meant to be accents and should not be the dominant color. Below are some examples.

Everyday

everyday palette

Formal

formal palette

Bright

bright palette

Monochromatic

monochromatic palette