Color
UC San Diego will always stand recognizable with our core blues and gold, which should always be prominently featured on all university materials. Our expanded accent and neutral palettes bring the UC San Diego brand to new dimensions of life while providing flexibility to represent our campus’s vibrancy and audaciousness.
While combinations of these colors are acceptable in print designs and other collateral, the campus logo must always appear in one of the approved color variations shown on the Primary Campus Logo page.
Color Palette
Ensuring the accuracy of UC San Diego’s brand colors in both print and digital is essential for consistent university communications and representation. For print materials, use the CMYK breakdown or PMS number, and for digital materials, use RGB or HEX. Use only the color codes listed here or download the approved color swatches below.
Core Colors
Our core colors are the official colors of UC San Diego. Consistent use of these colors in all branding is essential to establishing our identity.
UC San Diego Navy
Pantone 2767
C100 M86 Y42 K42
R24 G43 B73
#182B49
UC San Diego Blue
Pantone 3015
C100 M35 Y3 K21
R0 G98 B155
#00629B
UC San Diego Yellow
Pantone 116
C0 M14 Y100 K0
R255 G205 B0
#FFCD00
UC San Diego Gold
Pantone 1245
C6 M35 Y99 K18
R198 G146 B20
#C69214
Accents
Our palette of accent colors have been developed to add energy and amplify the UC San Diego brand. Inspired by our vibrant natural surroundings, accent colors can be used in conjunction with our core colors to create materials that push boundaries while still recognizable as UC San Diego.
Turquoise
Pantone 3115
C70 M0 Y16 K0
R0 G198 B215
#00C6D7
Magenta
Pantone 674
C13 M83 Y0 K0
R212 G98 B173
#D462AD
Sand
Pantone 9285
C4 M6 Y10 K0
R245 G240 B230
#F5F0E6
Citron
Pantone 3945
C3 M0 Y90 K0
R243 G229 B0
#F3E500
Orange
Pantone 144
C0 M51 Y100 K0
R252 G137 B0
#FC8900
Green
Pantone 7490
C60 M23 Y92 K5
R110 G150 B59
#6E963B
Neutrals
Including neutrals into our color palette is essential for long-term adaptability. While these neutral colors may not play a major role in branded materials, they provide options for contrast and flexibility.
Black
Pantone Black
C0 M0 Y0 K100
R0 G0 B0
#000000
Cool Gray
Pantone Cool Gray 9
C30 M22 Y17 K57
R116 G118 B120
#747678
Stone
Pantone 401
C10 M11 Y17 K27
R182 G177 B169
#B6B1A9
White
C0 M0 Y0 K0
R255 G255 B255
#FFFFFF
Color Combinations
For the UC San Diego brand to remain recognizable in any work produced, it is necessary to use color combinations that put emphasis on our core colors, specifically our blues. On all external-facing materials, these core colors should be a primary focus with blue being a required color, while any accent colors come secondary and should not be dominant.
CLASSIC
FORMAL
MONOCHROMATIC
VIBRANT MAGENTA
VIBRANT TURQUOISE
Color Accessibility
Color accessibility should always be considered when designing for web or digital mediums. For more information on accessibility for web and digital materials, as well as a handy color contrast chart, check out the Web and Digital page of the brand guidelines.