Logos and Elements
- Campus Logo
- Sub-brands and Co-branding
- Additional Campus Logos
- Color Palette
- Typography
- Photography
- Graphics
- Brand Communication
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Use of the University Name
As we move forward to strengthen the brand, we will no longer use a comma when referencing the University of California San Diego. Our goals are to avoid the multiple variations currently used for naming the campus—University of California [at or in, or with the comma] San Diego—and to foster consistency, so use this name in all print and online applications.
Using UC San Diego in place of the UCSD acronym better identifies our campus both locally and nationally. There’s confusion among San Diego higher education institutions because of similar acronyms—UCSD, USD, and SDSU—which we eliminate by using UC San Diego. Additionally, this naming convention is consistent with other campuses in the University of California system, such as UC Irvine, UC Riverside, UC Santa Barbara, UC Davis and so on.
In all communications efforts, please follow this protocol whenever possible:
Visit Use of the University of California Name for more information.