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Campaign Brand Toolkit

The Campaign for UC San Diego is our university-wide comprehensive fundraising effort concluding in 2022. This toolkit is intended to help fundraisers communicate with various audiences about the power of philanthropic investment to transform our campus community, and impact lives here and across the globe.

Much of the information on the Campaign Toolkit has moved to the Campaign website. You can access it at

Campaign Basics

At the University of California San Diego, challenging convention is our most cherished tradition. As one of the top 15 research universities in the world, UC San Diego is blazing a path to a better future. The Campaign for UC San Diego is a $2 billion comprehensive fundraising effort to enhance student support, ensure student success, transform our campus, connect our community, and redefine medicine and health care on a global scale. With philanthropic partnership, we will continue our nontradition al path toward revolutionary ideas, unexpected answers, lifesaving discoveries and planet-changing impact. #GiveUCSD. #ContinueTheNonTradition. Learn more at

Funding Priorities

Giving Opportunities

  • Named Giving Opportunities Overview
    A variety of giving opportunities exist across campus to honor and recognize donors who support our students, faculty, programs and research.

On the Web

Campaign Contact Information

Communication Resources

The Campaign for UC San Diego

We are in the process of migrating all of our resources to the Campaign for UC San Diego website. Please visit the link below to see all of our Campaign resources.

Social Media

Remember to include hashtags in your social media posts.


Campus Information

  • Campus Profile
    UC San Diego is a top ten public university that is transforming lives, shaping new disciplines, and advancing the frontiers of knowledge.
  • Campus Timeline
    From our origins at the turn of the 20th century, UC San Diego has grown from a marine research station to a premier innovation-driving institution.

Giving Day – May 13-14, 2020

Giving Day Website

Marketing Toolkit

Design Resources and Templates

Design Guidelines

Design Elements

Campaign Letterhead

Campaign Stationery should be used for Campaign or fundraising correspondence. Use official campus letterhead for day-to-day business correspondence.

General Campaign Document

Use this template for basic projects, meeting agendas and other general needs.

Campaign PowerPoint

UC San Diego Images

Photos in the UC San Diego Media Gallery are available to download for print, digital, and presentation purposes. For special photo requests, email


For help with Campaign messaging, Campaign design elements and branding, or with a Campaign-related project, contact Jason Horger at or (858) 534-1901.

For help with media outreach and/or to publicize a specific Campaign gift, contact the appropriate Advancement communications director listed below:

Academic Units

Shauna McKenna
Director of Communications, University Development
(858) 534-9398
(858) 228-0853

Health Sciences Units

Andrew Young
Director of Communications, Health Sciences Advancement
(858) 246-2577

Other VC Areas

Allison Schneider
Deputy Director, Advancement Operations and Campaign
(858) 246-1614

Jason Horger
Campaign Communications Director, Advancement and Campaign Communications
(858) 534-1901